Garment exporters
Knitwear, woven and denim makers meeting US brands.
Trade fair guide · Las Vegas
MAGIC Las Vegas 2027: a guide for Pakistani apparel exporters
MAGIC Las Vegas is the largest fashion trade show in the US, held each February and August. Its SOURCING at MAGIC area brings together apparel manufacturers and US brands and retailers looking for suppliers, which makes it the main US show for Pakistani garment, denim and knitwear exporters.
Key facts
MAGIC at a glance
| Item | What to know |
|---|---|
| Dates | Tuesday 16 to Thursday 18 February 2027; a second edition is held each August |
| Hours | Tuesday and Wednesday 9:00–18:00, Thursday 9:00–16:00 |
| Venue | Las Vegas Convention Center |
| Sister show | MAGIC New York, 7–9 February 2027 at the Javits Center |
| Organiser | MAGIC, part of Informa Markets |
| Visa | A US B-1/B-2 visitor visa, with an interview in Islamabad or Karachi. Waits were about seven months when we checked. |
| Airport | Harry Reid International (LAS) |
Check before travel: visa rules, fees, processing times and event dates change without notice. This page was checked on 11 November 2026 against the MAGIC organisers’ websites and the US Embassy in Pakistan. Confirm on the official source, or ask us to check for your trip, before you book anything non-refundable.
Who goes
Who from Pakistan attends MAGIC
Fabric mills
Mills meeting brands’ sourcing teams.
Private-label suppliers
Factories pitching to retailers’ own labels.
SOURCING
How the sourcing area works
SOURCING at MAGIC is where manufacturers exhibit, grouped by country and product. US buyers come with specific needs: price points, minimum order quantities, lead times and compliance. Pakistani exporters do best with clear product ranges, factory certifications and realistic delivery times to US ports.
Bring compliance documents that US buyers ask about, such as social audits and traceability for cotton, and be ready to talk about duties and shipping times.
February or August
Choosing an edition
MAGIC runs twice a year. The February edition focuses on autumn and holiday ranges, and August on spring and summer. US visa waits mean that most first-time exhibitors should aim for August 2027 or February 2028 if they do not already hold a valid visa.
Buyer meetings
Turning meetings into orders
US buyers at MAGIC often ask for costed samples within weeks and test orders before larger programmes. Bring price lists in US dollars on FOB and landed terms, and be clear about minimum order quantities and lead times. A US-based contact or agent who can follow up quickly is a strong advantage.
Combining Las Vegas with buyer visits in New York or Los Angeles makes the long trip from Pakistan more productive, since many brands have sourcing teams in those cities.
- Costed samples and price lists in USD
- Clear MOQs and lead times
- Social-audit and cotton-traceability documents
- Follow-up visits in New York or Los Angeles
With Go Global
How we plan MAGIC trips
Go Global has handled 100,000+ trips, including exhibition teams and buyer delegations. For MAGIC we confirm the dates with the organiser, plan the visa route first, then book flights, rooms and transfers in Las Vegas, and our team works 24/7 for travellers on the road.
Timeline
A planning timeline for MAGIC
9 months before
Start the US visa for new travellers.
6 months
Book the stand or register as a visitor.
3 months
Book hotels and flights.
6 weeks
Ship samples and confirm meetings.
Show week
Three days of meetings, then follow-up.
FAQ
MAGIC questions
When is MAGIC Las Vegas 2027?
From 16 to 18 February 2027 at the Las Vegas Convention Center, with a second edition in August.
What is SOURCING at MAGIC?
The part of the show where manufacturers exhibit and meet brands and retailers looking for suppliers.
Is there a New York edition?
Yes. MAGIC New York runs from 7 to 9 February 2027 at the Javits Center.
Do I need a US visa?
Yes. Pakistani passport holders need a B-1/B-2 visa; start early because of long interview waits.
Keep reading
Related guides and services
Business travel to Las Vegas
Hotels, resort fees and getting around.
Open pageUS business visa (B-1)
DS-160, the interview and wait times.
Open pageBusiness travel to New York
Brands and sourcing offices.
Open pageTextile industry business travel
Fairs and buyer trips.
Open pageAll trade fairs
Fairs Pakistani companies attend.
Open pagePlan with Go Global
Planning a MAGIC delegation?
Tell us who is travelling, when and why. We reply with a plan, the visa route and a quote. Go Global has handled 100,000+ trips, and our team works 24/7 for travellers on the road. Email insights@goglobal.pk or WhatsApp 0320-4111222.