Inbound tour operators
Firms selling northern Pakistan, heritage and adventure travel.
Trade fair guide · Berlin
ITB Berlin 2027: a guide for Pakistani travel and tourism firms
ITB Berlin is the world’s leading travel trade show. Pakistani tour operators, hotel groups and tourism promoters go there to meet European wholesalers, airlines and online platforms.
Key facts
ITB Berlin at a glance
| Item | What to know |
|---|---|
| Dates | Tuesday 16 to Thursday 18 March 2027, 10:00–18:00 |
| Venue | Berlin Exhibition Grounds, Messedamm 22 |
| Audience | Trade visitors only; private travellers are not admitted |
| Scale | 5,601 exhibitors from 166 countries in 2026 |
| Visa | A Schengen short-stay visa. If Germany is your main destination, apply to the German Embassy Islamabad or, for Sindh and Balochistan, the Consulate General in Karachi. Name the fair when you register for an appointment where asked. |
| Insurance | Travel medical insurance valid across Schengen with at least €30,000 cover. |
| Airport | Berlin Brandenburg (BER) |
Check before travel: visa rules, fees, processing times and event dates change without notice. This page was checked on 11 November 2026 against Messe Berlin (ITB) and the German Embassy Islamabad. Confirm on the official source, or ask us to check for your trip, before you book anything non-refundable.
Who goes
Who from Pakistan attends ITB Berlin
Hotels
Properties seeking European partners.
Tourism bodies
Public and private promoters.
Buyers
Meeting European wholesalers
European buyers want safe, well-organised products with clear net rates, insurance and emergency arrangements. Bring sample itineraries, photos and evidence of how you manage safety in remote areas. ITB has a Business Travel segment as well as destination halls.
Visa
Trade registration first
Register as a trade visitor or exhibitor, then use the registration in the German visa file. Register for the German appointment under business and name ITB and its dates.
Berlin
Hotels near the Messe
The Messe is in Charlottenburg in the west. Hotels around the Kurfürstendamm and Westend are closest; the S-Bahn connects to the rest of the city.
Business Travel
The business travel segment
ITB has a business travel segment where travel managers and travel-management companies meet. For Pakistani corporate travel firms it is a chance to see how European companies buy travel services and duty-of-care tools. Plan a day for those halls as well as the destination halls.
ITB 2027 runs from Tuesday to Thursday, a little later in March than usual. That leaves the Monday free for meetings in Berlin and avoids travelling on the opening morning. Berlin hotels are cheaper than Frankfurt or Munich in fair weeks, but book early for rooms close to the Messe.
- Business travel halls
- Destination halls
- Evening networking events
With Go Global
How we plan ITB Berlin trips
Go Global has handled 100,000+ trips, including exhibition teams and buyer delegations. For ITB Berlin we confirm the dates with the organiser, plan the visa route first, then book flights, rooms and transfers in Berlin, and our team works 24/7 for travellers on the road.
Timeline
A planning timeline for ITB Berlin
6 months before
Trade registration and German appointment.
4 months
Hotels in the west of Berlin.
8 weeks
Visas issued; flights.
2 weeks
Meetings and material.
Show week
Stand and buyer meetings.
FAQ
ITB Berlin questions
When is ITB Berlin 2027?
16–18 March 2027, 10:00–18:00.
Can anyone attend?
No. ITB is trade only.
Which visa do we need?
A German Schengen visa with the trade registration in the file.
What are the other big travel shows?
Arabian Travel Market in May and World Travel Market London in November.
Plan with Go Global
Planning a ITB Berlin delegation?
Tell us who is travelling, when and why. We reply with a plan, the visa route and a quote. Go Global has handled 100,000+ trips, and our team works 24/7 for travellers on the road. Email insights@goglobal.pk or WhatsApp 0320-4111222.