Software and IT exporters
Meeting US partners, platforms and enterprise buyers.

CES, owned and produced by the Consumer Technology Association, is the world’s biggest technology show. Each January it brings global brands, start-ups, investors and media to Las Vegas. For Pakistani software houses, hardware start-ups and distributors it is a place to see the year’s products and meet partners.
| Item | What to know |
|---|---|
| Dates | Wednesday 6 to Saturday 9 January 2027 |
| Organiser | Consumer Technology Association (CTA) |
| Venues | Spread across Las Vegas: the Las Vegas Convention Center, the Venetian Expo and several Strip resorts |
| Audience | A trade event for the technology industry; not open to the general public |
| Visa | A US B-1/B-2 visitor visa, with an interview in Islamabad or Karachi. Waits were about seven months when we checked. |
| Airport | Harry Reid International (LAS) |
| Registration | Online through the CES website; registration costs rise closer to the show |
Meeting US partners, platforms and enterprise buyers.
Electronics and accessories importers looking for brands.
Founders exhibiting in start-up areas or meeting investors.

CES is in early January, and US interview waits in Pakistan were around seven months when we checked. For anyone without a valid US visa, CES 2027 is very likely out of reach. Use it to plan for CES 2028: apply for the visa in spring 2027, so the interview falls well before the show.
Travellers who already hold a valid B-1/B-2 visa can still plan for 2027, but should register and book hotels now.

CES uses several venues at once. The Las Vegas Convention Center hosts large consumer electronics, automotive and mobility exhibits, while the Venetian Expo and nearby hotels host start-ups, health tech and smart-home areas, and meeting suites. Shuttles link the venues, and the Vegas Loop runs under the convention centre.
CES is enormous, and teams without a plan come home with business cards and little else. Decide in advance whether the goal is partners, customers, investors or market research, and book meetings around that goal. Many useful meetings happen in hotel suites and at side events rather than on the show floor.
Pakistani IT firms often find the most value in meeting US companies that already outsource, rather than walking the consumer halls. Prepare a one-page profile with case studies, team size, time-zone overlap and security certifications.
Go Global has handled 100,000+ trips, including exhibition teams and buyer delegations. For CES we confirm the dates with the organiser, plan the visa route first, then book flights, rooms and transfers in Las Vegas, and our team works 24/7 for travellers on the road.
Start the US visa for new travellers.
Register and book hotels.
Book flights and set meeting goals.
Confirm meetings and venue plan.
Arrive a day early; recover from the time difference.
From 6 to 9 January 2027 in Las Vegas.
No. Pakistani passport holders need a B-1/B-2 visa. With long interview waits, most first-time travellers should plan for CES 2028.
No. It is a trade event for people working in the technology industry.
Near the venues that matter to you, usually near the convention center or the Venetian. Compare total prices including resort fees.
Tell us who is travelling, when and why. We reply with a plan, the visa route and a quote. Go Global has handled 100,000+ trips, and our team works 24/7 for travellers on the road. Email insights@goglobal.pk or WhatsApp 0320-4111222.